401 Entertainment Identity Design

401 Entertainment Identity Design

401 is an entertainment and lifestyle brand which brings forth creative content, and represents a mindset and a culture. With ambitious plans to expand across numerous platforms and markets, we decided to create a simplistic mark that would be memorable and usable, regardless of where new endeavors lead.

Following a recent surge in the popularity of boundary-pushing streetwear, 401 desired a mark that could work across different clothing lines, and function both as a centerpiece, or as an identifying mark. In the end, we decided to combine the forms of “4 0 1” into a distinct and eye-catching symbol.

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