Good Life Juice Granola Packaging

Good Life Juice Granola Packaging

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Good Life Juice is a brand that started out selling cold-pressed juices, but has since expanded to other superfoods, as well as granola. Good Life Juice is positioned as a higher-end company that focuses on a healthy, positive lifestyle. This brand essence can be characterized as having femininity and class, while also being authentic and wholesome.

This project focused on packaging for Good Life Juice’s new granola line. It is a granola made from pulp that is a by-product of their juice making process. This unique granola is characterized as a raw, crunchy, and dehydrated. The target audience is middle-aged health-conscious people who are willing to pay a premium for local, healthier, and more sustainable products.

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