Tespa Hexagonal Handout bringing high-energy gaming to a print handout
What I did: Print & Layout, Typography
Tools: Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Challenge
Whether casually or competitively involved, Tespa helps unite college students through a shared love of video games. With student-lead chapters at over 270 institutions, they needed a way to capture the essence of their boundary-pushing, tech-heavy presence… through a flimsy paper handout. For many students, this booklet would be their first introduction to Tespa, so it was vital we communicated what Tespa was, and why this was such an awesome opportunity.
I was challenged with distilling what Tespa is all about into a compact FAQ-style booklet that would have students both informed and exhilarated to join.
Approach
It was apparent from the start that a corporate trifold brochure would not be the way to capture the eyes and hearts of college-aged gamers, so I strived for something a lot more futuristic and cutting-edge. The hexagonal shape of the booklet mirrors the hex tile grid familiar from countless games while enabling interactive flip-out question & answer sections. The booklet had to radiate Tespa’s innovation and energy, so it took on high contrast pages with beams of bright colour, and a familiar strategic pattern to lead throughout. The brochure folds back up into a single hexagon, which makes it simple to slip in your pocket and reference later, or bring home to leave out proudly on your desk.
